MTV Studios

In 1997, MTV made its rising success more palpable by inhabiting the building at 1515 Broadway in Times Square. Where before all MTV shows were closed television sets, filmed in a studio more akin to the innards of 30 Rockefeller Plaza, now the bulk of the network's live programming took place against the backdrop of Times Square. For ten years, screaming fans lined the sidewalk underneath the huge plate-glass windows, hoping to catch a glimpse of their favorite artist appearing on Total Request Live, and MTV also started throwing Times Square bashes in the studio, filming MTV News segments, and even holding concerts in Times Square itself.