Ride the wave: after Jamba Juice's frozen concoctions finally hit NYC, it seemed only a matter of time before L.A.'s beloved Pinkberry arrived in Manhattan. Their big Kahuna determined Koreatown was the best location for its first outpost, given its proximity to both the tourist zone of Midtown as well as the many influential Korean-American personages in the area. Perhaps topping off frozen yogurt with fresh fruit might seem a novelty in NYC, where until recently the major player was the morbid Tasti D-Lite. But just as Carvel got smacked down here by Haagen-Dazs years ago, Pinkberry will undoubtedly become as ubiquitous as Jamba Juice, once again proving design is essential in marketing frozen slurries.
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