You can TAG any business or event you find on NYC.com. A tag is like a personal keyword or category label. So with tags, you can label what interests you on NYC.com with words that make sense to you. Your tags can then be used to help you share, store and organize this information. For example, you could tag a Japanese restaurant you like with "great sushi," "delicious," "expensive," "downtown." In the future, if you're in the mood for great sushi, you can easily find any restaurant fast that you tagged "great sushi." Or if you're looking for a restaurant downtown, just search with "downtown." What's more, you can also see all the records everyone else has tagged "great sushi" or "downtown" at NYC.com.

This is different than a normal search, because it shows you what the users at NYC.com are thinking about and reviewing. TAGS are a great resource for finding out what's going on, what's hot, what people are talking about. Some rise and others fall in importance, depending on how the tag is being used.

So why use TAGS?
1. Tags keep found things found. Tags make it easy for you to find businesses or events again, using the terms you use to describe them. If you can't remember the name of that great French bistro you went to four months ago, just click on your FRENCH tag, and there it is!

2. Tags let you find things using other users' language. We might tag a restaurant as FRENCH, but someone else might tag it as PARIS CHEF. And you can see the most popular tags on NYC.com by visiting http://www.nyc.com/tags/ - the size of each link shows how many records are tagged with that word or phrase. The bigger the word, the bigger and more powerful the tag!

3. Tags let you visualize your NYC and see how others see it.

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