Born in 1989, Triple Five Soul originated as a humble storefront in New York City’s Lower East Side. Originally entitled with a tongue-in-cheek reference to one of the then-popular telephone party lines, Triple Five Soul quickly became a focal point for a multi-faceted, quickly emerging cultural movement. In 1997, only months after opening its NYC flagship store on fashionable Lafayette Street, Triple Five Soul began expanding international wholesale business. Exponentially increasing coverage in a wide range of fashion magazines, an uncanny and genuine popularity amongst this generation’s cultural heroes, and the unorthodox establishment of a base of operations in Brooklyn’s then upcoming Williamsburg neighbourhood all contributed to Triple Five Soul’s broad and fashion-forward visibility as leader of the street wear industry.
Although international growth and recognition would appear to challenge Triple Five Soul’s underground ethos, a consistently organic design process keeps the line well ahead of any market research and has allowed it to evolve, like its original clientele, into a truly cosmopolitan maturity. A continued, fervent sponsorship of all things future and independent maintains Triple Five Soul’s status as an industry leader. At its core, Triple Five Soul today remains the originator of NYC driven streetwear, with its unique utilitarian/cosmopolitan design base stemming from the collective urban experiences of our team. Forging ahead, Triple 5 Soul is continuing to take great design risks as a premium streetwear brand, while never forgetting its winning formula: a loyal fan base and a true sense of street “Soul”.