The House of Gucci, better known simply as Gucci, is an Italian iconic fashion and leather goods label. It was founded by Guccio Gucci in Florence in 1921. Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world and features sophisticated and stylish collections.
This global empire all began in 1921 when Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduced this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans.
Within a few years' time, the label enjoyed much success attracting a sophisticated international clientele, who sought out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horsebit and stirrup motifs were born of this world and become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic.
Faced with a shortage of standard materials during the difficult years of Fascist dictatorship in Italy, Gucci established itself as an enterprise synonymous with exceptional creativity and resourcefulness. The "Bamboo Bag" was introduced, at this time becoming one of the first of Gucci's many iconic products. A favorite of royalty and celebrity alike, the bag is still available today.