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Brand Week reports a new promotion by Cole Haan during upcoming Fashion Week in New York. Excerpt:
The New York-based clothing, shoes and accessories company, which is a division of Nike, is using a lucky penny as the centerpiece of its fall 2008 collection and as a symbol to raise consumer awareness of the "Lucky You" effort. Support includes bellybands around covers of September issues in the Condé Nast portfolio of magazines and regional outdoor ads. In New York, some people hailing cabs between Sept. 5-10, when Fashion Week hits the city, will receive similar free fares.
Also in New York, some guests will get free upgrades at participating hotels, including The Alex Hotel, Bryant Park Hotel, Dream Hotel, Time Hotel, Night Hotel, The Chambers Hotel and Hotel Mela. Free meals, drinks and amenities also will happen at participating hotels.
photograph: The Dream Hotel
Tags:
bryant park hotel, chambers hotel, dream hotel, free hotel room, hotel mela, night hotel, the alex, time hotel
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Posted on 8/28/2008
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