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Never mind the politics or other food news, I don't care about the Michelin guide either. The really interesting thing was a full-page ad in the New York Times food section today featuring restaurant owner Nino holding up a bottle of San Pellegrino in one hand and a bottle of Panna in the other, declaring, "Water is free!" Say again? Free bottled water? Now I had not ever heard of his five restaurants before—two on the Upper East Side, two in Midtown, one near NYU. Free bottled water? This is probably more revolutionary than the Michelin Guide to New York. "I have decided to offer my guests the finest bottled waters from Italy—sparkling and still—with my compliments." How long can he do this? Why is he doing this? A very clever move, one must say.
Tags:
free bottled water, michelin, nino
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Posted on 11/9/2005
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